Worn Free?

I was on Concreteloop and I saw a story about a t-shirt company called Worn Free producing tees with designs first worn by Bob Marley.

Y'all know I love me some Bob Marley and I think the idea is great but then I saw this pic

Spartan Health Club is a gym in Jamaica and I'm just wondering if they are getting any of the proceeds from this particular t-shirt being sold or if they even agreed to it.
I just found it a little hilarious that they were making a tee with that design on it because people are going to be snatching that up for $45 because Bob had a tee like it when someone in JA has one stored in their "yaad clothes" pile.